Rick Reed, a Fort Pierce native who's family came to Fort Pierce from Miami in 1952 and purchased automobile dealerships and commercial real estate.
Rick is passionate about his Community and is involved in Civic and Watchdog Organizations. Rick's passion includes lobbing our local Government Employees, Police Officials and Elected Officials to be accountable to the taxpayer and promoting smart growth, creating and expanding employment and providing for and assisting the less fortunate in our community with private funds.
The concept and acquisition of Sweeties Dinner reinforced the desire to create needed employment and enhance the business climate in Fort Pierce. Further, utilizing the Sweetie's Sign Rick has raised awareness of issues that are of concern to our Community and holding and exposing our Elected Public Officials accountable to the Citizens they serve. The Sweeties Sign has also become famous featuring over two million views on Facebook as well being featured in the Daily Mail as well as other National News Publications.
Sweeties Diner is named after Rick's Maternal Grandmother, Martha Borton. Sweetie was the nickname everyone called his grandmother. In keeping with his grandmother, who was a perfectionist, Sweeties Diner mirrors her insistence that good food, good service and cleanliness should be the norm not the exception.
Meet the Chef